👓 Built for UK independent opticians

Eyes on your patients.
No call missed at reception.

RingDesk answers every call to your practice - eye-test bookings, NHS and private queries, glasses and contact-lens questions - so your team can focus on the patient in the chair, not the ringing phone.

Works with your existing practice number
Optix & Ocuco friendly
24/7 - including evenings and weekends
CO
Live call - Clearview Opticians
RingDesk Optical Reception AI
Live
CO
Good afternoon, Clearview Opticians - how can I help?
👤
Hi, I'd like to book an eye test please - is it free on the NHS?
CO
Of course. NHS tests are free if you're eligible - for example over 60 or on certain benefits. May I ask which applies to you?
👤
Yes, I'm 64.
CO
Then your test is NHS-funded. I have Thursday morning or Friday afternoon - which suits you best?
1 in 3
calls to a busy practice go unanswered at peak times
£250+
lifetime value of a single new patient lost to a missed call
70%
of appointment calls are simple bookings or FAQs
24/7
cover for evenings and weekends when patients ring
🔔

Call our demo practice - right now

Call Clearview Opticians and hear RingDesk exactly as your patients would. Book an eye test, ask about NHS eligibility, or get glasses pricing.

📞 01502 448094

Answered 24/7 · Standard UK call rates · Clearview Opticians is a fictional demo business

What it handles

Every call your reception
can't get to, handled

From an eye-test booking while your team are pre-testing, to an NHS eligibility question out of hours - RingDesk covers the everyday reasons patients ring your practice.

👓 Booking calls (while reception is with a patient)
📅

Eye-test booking

Takes the patient's details, checks whether it's NHS or private, offers your real available slots, and confirms what to bring.

Fully handled + booking created
👁️

Contact lens fitting

Books a contact-lens fitting or trial appointment and explains what's involved and the fitting fee.

Fully handled
🧒

Children's eye test

Books children's NHS eye tests and reassures parents about vouchers and what to expect.

Fully handled
🛍️

Glasses collection

Confirms whether glasses are ready and arranges a collection time, or takes a message for dispensing.

Fully handled
💷 Pricing & enquiry calls

NHS eligibility

Explains who qualifies for a free NHS eye test and vouchers, and books them in.

Fully answered
🕶️

Glasses & lens pricing

Gives your from-pricing for glasses, varifocals and lens options from your configured price list.

Fully answered
🔬

OCT & test fees

Answers the private test fee and OCT scan price, and explains what each includes.

Fully answered
🛠️

Repairs & adjustments

Invites the patient to pop in for a repair or adjustment during opening hours.

Fully answered
🔴 Smart escalation
🚨

Sudden vision loss / injury

Sudden loss of vision, a painful red eye, new flashes or floaters, or an eye injury are treated as urgent - the agent advises NHS 111, eye casualty / A&E, or 999, and takes their details.

Always escalated immediately
📋

Clinical questions

Questions needing the optometrist's judgement are routed to the right person or a call-back is arranged - the agent never gives clinical advice.

Routed to the right person
🔁

Complaints

Any complaint is handled calmly and passed to the practice manager with a call-back arranged.

Escalated + call-back arranged
Practice management integrations

Works alongside your
practice management system

RingDesk captures every booking and enquiry and gets it to your team, so it flows into the diary you already run - no double entry.

Ocuco Acuitas
Established

Ocuco's Acuitas is used by independents and groups. RingDesk logs the enquiry and booking so it drops straight into your Acuitas workflow.

  • Appointment details captured
  • Recall & test type noted
  • Patient record matched
  • Works with your diary
FLEX / i-Clarity
Independents

Running FLEX, i-Clarity or a similar system? RingDesk captures every booking and enquiry and sends it to your team to enter, so nothing is missed at the desk.

  • Eye test / lens fitting booked
  • Patient details pre-filled
  • Full transcript for context
  • Instant email & SMS to your team
Standalone / manual
No system needed

No PMS integration needed. RingDesk captures every booking detail and sends an instant email and SMS to reception with everything they need to confirm the appointment.

  • Name, test type and preferred time captured
  • Instant email and SMS to your team
  • Full transcript in your dashboard
  • Works from day one - no setup
👁️

Recall-friendly - RingDesk can remind patients who ring in that they're due a test and book them there and then.

You set the rules; the agent works from your configured services, fees and opening hours.

NHS & private Recall bookings Instant summary UK GDPR compliant
Why opticians choose RingDesk

Every missed call is a test
booked somewhere else

When reception is with a patient, the phone still rings - and a patient who can't get through simply books at the practice down the road. RingDesk makes sure they book with you.

👓

Catches calls at the busiest times

Pre-test, dispensing, a full waiting room - RingDesk answers immediately and books the appointment before the patient tries elsewhere.

📊

Know what patients ask for

Call analytics show your busiest booking times and most common questions, so you can staff and stock appropriately.

🔁

More recalls kept

Patients who ring about a recall get booked in on the spot instead of drifting - protecting your recall rate.

💷

ROI in the first week

One new patient captured from a call that would have gone unanswered covers more than a month of RingDesk.

Clearview Opticians - This week
Live
NHS eye test - Mrs Doyle
Thu 9:30am
Booked
Contact lens fitting
Fri 2pm
Booked
Glasses pricing query
Price list
Answered
Sudden flashes & floaters
4:12pm
Escalated
Private test + OCT
Mon 11am
Booked
Getting started

Live in under an hour - no IT project required

No hardware. No new number. Keep the practice number your patients already call.

1

Forward your practice number

Set conditional call forwarding so RingDesk answers when your line is busy or unanswered. Patients call the same number they always have.

2

Configure your optical agent

We load your services, test fees, glasses pricing, opening hours and NHS rules. The agent knows what to say and what to book.

3

Every booking captured, every patient helped

Eye tests booked, queries answered, urgent eye problems escalated - while your team look after the patient in the chair.

Pricing for opticians

Pricing for opticians

Most practices on the Standard plan. Start free for 14 days.

Pay As You Go
30p/min

No monthly fee. Pay for the minutes you use - ideal for quieter or single-test-room practices.

  • Billed per second, 30s minimum
  • 1 venue, 1 number
  • All industry templates
  • Call transcripts
  • Smart call transfer
  • Email support
Start free trial
Starter
£49/mo

Simple monthly allowance for practices with regular, predictable call volumes.

  • 300 minutes per month
  • 1 venue, 1 number
  • All industry templates
  • Call transcripts
  • Smart call transfer
  • Email support
Start free trial
Pro
£199/mo

Multi-site groups that need capacity, multiple numbers and dedicated support.

  • 1,800 minutes per month
  • Multiple locations & numbers
  • All industry templates
  • Call transcripts
  • Advanced analytics
  • Dedicated onboarding & SLA support
Start free trial

All plans include a 14-day free trial. Prices shown ex-VAT.View full pricing →

Questions

Common questions

Do I need a new phone number, or can I keep my practice's existing one?

You keep your existing practice number. You simply set conditional call forwarding so RingDesk answers when your line is busy or unanswered, so patients carry on calling the same number.

What sorts of calls can RingDesk handle for an opticians?

It books eye tests (NHS and private), contact-lens fittings, children's tests and glasses collections, answers NHS eligibility and pricing for tests, glasses and OCT scans, and explains what to bring - the everyday reasons patients ring the practice.

Will it work with my practice management system?

Yes. RingDesk captures every booking and enquiry - NHS/private, test type, patient details - and gets it to your team to enter into Optix, Ocuco Acuitas, FLEX or i-Clarity, with an instant email and SMS. No PMS? It captures everything and sends it to reception the same way.

What happens if someone calls with an urgent eye problem?

Sudden loss of vision, a painful red eye, new flashes or floaters, or an eye injury are treated as urgent - the agent advises NHS 111, an eye casualty or A&E, or 999 in an emergency, and takes the caller's details so you can follow up. It never gives clinical advice.

Is it GDPR compliant and is my patients' data safe?

Yes, RingDesk is UK GDPR compliant, and you get a full transcript of every call in your dashboard.

How much does it cost and is there a free trial?

Plans start at £49 a month, with most practices on the Standard plan at £99 a month for 750 minutes, plus a Pay As You Go option at 30p per minute (prices ex-VAT). Every plan includes a 14-day free trial with no credit card.

Still relying on voicemail?

Voicemail doesn’t catch missed calls — it loses them

Voicemail only captures the few callers who bother to leave a message. Most just hang up and go to the next business. RingDesk answers every call live — so you keep the ones voicemail quietly loses.

3 in 4

callers who reach a business voicemail hang up without leaving a message

#1

a phone call is how people most want to contact a local business

100×

more likely to win a new enquiry when it’s answered in the first 5 minutes vs 30

Voicemail

  • ×  4 in 5 hang up — no message
  • ×  You call back hours later, if at all
  • ×  Silent on evenings & weekends
  • ×  “Leave a message” sounds absent

RingDesk

  • ✓  Answers every call live, 24/7
  • ✓  Books, answers questions, takes a full message
  • ✓  Covers you when busy or closed
  • ✓  Sounds like a real receptionist
Start your free trial

Answer every call.
Fill every clinic.

Start a 14-day free trial today - no credit card, no commitment, no new number needed.

Or call our demo practice right now to hear it as your patients would.

Your practice number unchanged
Live in under an hour
NHS & private aware
UK GDPR compliant